Case Study 3 - Trezzaro Business Agency

Clarity Law Firm No Code Template

🔹 Project Description

BrickNest is a responsive, user-focused real estate website developed for a growing Dubai-based agency. The goal was to create a scalable, lead-generating digital platform that simplified property search while reinforcing the brand’s trustworthiness and premium identity.

🔹 Challenge

The client had a static, outdated website that wasn’t optimized for mobile, lacked modern UX patterns, and failed to generate consistent leads. Their biggest frustration: users were visiting the site but not engaging with listings or contacting agents.

Services

Transfera is a no-code website and mobile app template crafted for fintech startups

Problem Statement

🔹 Challenge

🔹 Timeline

Week 1: Discovery & Research
Weeks 2-3: Information Architecture, Wireframing
Week 4: UI Design & Prototyping
Week 5: Usability Testing & Feedback Iteration
Week 6: Development Handoff & Final QA

Target Users

🔹 Background

Dubai’s real estate market is fast-moving and highly competitive. Buyers are often browsing listings on mobile, seeking quick filters, instant inquiry options, and a sense of brand credibility. The existing BrickNest platform was not keeping up with these demands.

🔹 Problem Statement

“How might we create a seamless, mobile-first property browsing experience that builds trust and increases inquiries for high-value listings?”

UX Strategy & Research

🔹 Process Overview

Our UX process followed a human-centered design approach:

Stakeholder & User Interviews
Competitor Analysis (local & global real estate sites)
Persona Development
Sitemap & Wireframes
Interactive Prototyping
User Testing
Design Finalization & Development Handoff

🔹 Research & Planning

🔍 User Research:

We conducted interviews and surveys with:

First-time buyers
Property investors
Agents and admin staff

Key insights:

Users felt overwhelmed with cluttered listing pages
Most browsed properties from mobile (70%+)
Contacting an agent felt unclear or delayed
Filters needed to be smarter, not just broader

📊 Competitive Audit:

We benchmarked leading property platforms in the UAE and globally. Most lacked emotional design and felt transactional. We aimed to differentiate BrickNest through usability and brand trust.

Design Approach

User Flows & Wireframes:
Mapped streamlined flows from onboarding to fund transfers to reduce friction.

Component-Based Design System:
Built scalable Figma components for reuse across app and website.
No-Code First Thinking:
Optimized design for Framer, enabling drag-and-drop flexibility, CMS support, and real-time editing.
Multilingual Readiness (LTR/RTL):
Designed every element with RTL mirroring, proper alignment, and cultural context in mind.

Analysis – Performance & ResponsivenessSEO

Optimized for Speed:

Used lightweight design elements and tested performance on multiple screen sizes and devices.

Mobile-First Design:
Priority given to mobile user behavior, including thumb-friendly UI and fast loading.
Responsive Testing:
QA tested across breakpoints, RTL devices, and browser compatibility for a consistent experience.

Site & Service Improvement

Post-prototype feedback led to several improvements:

Introduced live preview mode in Framer for faster iteration

Added user testimonial layout based on client feedback
Improved RTL auto-switching for better UX in multilingual regions
Enhanced onboarding screen UX for app version

Key Takeaway Transfera isn’t just a design—it’s a launch strategy. Built with research-driven UX, system-based design, and real-world scalability in mind, it empowers fintech founders, designers, and agencies to move fast, stay flexible, and go global.

Results after deployment

70% faster load time
2x increase in mobile appointment bookings
35% decrease in patient support queries
Improved patient satisfaction and trust in online services

Let’s Talk About Your Growth

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